There’s no mistaking the fact that not only is mobile here to stay, it is now the ruler of the Internet. According to the most recent statistics compiled by comScore, smartphone use has gone up 394 percent and tablet use an astounding 1,721 percent in just four years to overtake the desktop as the primary means of computing and accessing the Internet. Your recruiting strategy should definitely involve mobile at every point. That includes your company’s job application. Are you doing enough to ensure potential applicants can easily upload their resume and cover letter, fill out forms and link to key social networks on their mobile phones?
Dinosaurs in optimized times
Mobile applications can represent the lynchpin of a recruiting strategy centered on smartphones and tablets. LinkedIn’s numbers on mobile speak clearly regarding where candidates look to apply to jobs. For example, 72 percent of active candidates look at a company’s career site on a smartphone or tablet while 45 percent apply for a job that way and 43 percent upload their resumes through a job app. Some 29 percent of them didn’t apply for a job this way because they couldn’t customize their resume or CV in any way.
While this is a great opportunity for many companies, the problem is that their application systems were probably last updated before June 2007, when the first iPhone made its debut. This is evidenced by a recent survey by Glassdoor, which revealed that nearly 49 percent of applicants found it difficult to apply for a job through a mobile device. HR firm HR Virtuoso noted that ATS software lacks a significant amount of mobile optimization. This includes:
- Display support or responsive design
- Form simplification
- Using social network profiles in lieu of a resume
- Resume, CV or profile customization
By making it difficult for applicants to apply to jobs over their mobile devices, you greatly risk losing excellent hires to competitors.
Thinking in devices
There are many features of the application that you can overhaul so that it suits the use of smartphones and tablets. The first is the form itself. There are quite a few ways of going about this process, but the simplest solution recommended by Human Resources Executive Online is offering to link to profiles from social networks such as LinkedIn. By having this option available, applicants can automatically fill out many of the form fields such as name, education and experience without having to tap everything in on their touch screens.
Incorporating responsive design can also help greatly. This concept enables a job application to adjust in size and shape based on what display the user currently views it on. By having this feature on applications, you can enable a seamless experience over multiple mobile and non-mobile devices. An applicant can start the application on a smartphone, then save it and later access it on a laptop where he or she can then upload additional documentation. These tactics, mixed in with the right resources, can help you improve your application process so that anyone with a mobile device can apply without problems.